The world is evolving and Internet of things is leading us into a new subject IoB where data from IoT devices is analysed in a psychological way with an individual centric approach in large scale . This means that by monitoring and analysing behaviours , individualistic patterns are realised, that can potentially improve this individuals and in general; human life. Behavioural psychology can be analysed by decisions, emotions and reactions to different processes.
Internet of behaviour in business
IoB is leveraged to satisfy customers because they spend less time navigating a variety of purchasing options and instead obtain exactly what they want. Additionally, IoB can assist businesses through data analysis, IoB can help businesses create goal-driven programs that will meet the needs of customers and maybe increase sales rates.
A few examples of Industrial use of IoB
Smart city
Smart homes
healthcare
Digital marketing
Insurance
Retail and manufacturing
Technological advancements
Its all a cycle of intelligent devices all around us. Voice assistant, smart home, gadgets , wearables, very soon; Smart medical devices. More and more devices are getting connected to the internet, network infrastructure is getting much more sophisticated as well, hence the reason for psychological behavioural analysis for target marketing.
IoB will change the way we live life, work and interact, very soon things will be connected to other things, humans to humans and humans to things and vice versa, the concept; Internet of everything!
Internet of things -> Internet of behavior -> Artificial intelligence Internet of things
Advantages of IoB
Better customer experience , as digital dust collected from an individual is gathered to make efficient scheduled purchases based on the owners preferences.
Improve safety and wellness of individuals in the society due to personalisation of services.
Transport and and infrastrucure, digital dust is gathered to give you the best route as well as parking spot in the city.
Emergency response will be prompt due to Artificially intelligent smart devices.
Technological and manufacturing advancement with self healing devices: a combination of different technologies to make self diagnosing systems.
Conclusion
Human behavior is infuenced by technoly, lets flip the scrpt and look into how the human race can be served by technology.
In this case technology should learn and adapt to better serve humans.IoB is definite the future of consumer and lifestyle technological contributions to brand experience. IoB is driving business to create more robust and intergratebele solutions for their consumers, grow their AI/ML models as well as their. data management processes.
IoB is still in its early stages in the world, that being said, there are some major technological considerations to be made before deployment and use of IoB eg. security concerns
